Did You Know?

What happened to quality?

For those of us who have been around the "jack business" for more than a couple of decades, we've seen many of our competitors come and go. Most of our nation's original lifting equipment companies are out of business. In my opinion, they failed because they attempted to offer low-price product lines without holding on to what is most important...QUALITY!

Today, when our competitors offer a "price-line," it is typically a lesser product, supported by a lesser warranty. At NORCO, we don't make "throw away" products. I repeat, our imported products are not made to "throw-away." In fact, we have parts to rebuild every product that we sell regardless of their origin of manufacture!

We have a different view of what a "price-line" should look like. Let me use the example of our "I Models." "I" is for import. While we offer a number of products that are Assembled in the USA, we also offer a value version. They are an exact copy of our Assembled in the USA counterpart but they are Made in China. These products have the same design and product testing as their American counterparts. They have the same dimensions too. In fact, placed side by side, it's tough to tell them apart! We are so confident in our USA and imported products that they are all covered by our exclusive NORCO Limited Lifetime Warranty.


Assembled in the U.S.A.


So why do we do what we do? For those who want Assembled in the USA, we offer a wide range of those products. For those who have different budget constraints, we offer lower-priced imported products made with the same attention to quality as their American counterparts.

There's an old adage that goes something like this, "Remember, the bitter taste of bad quality lingers long after the memory of low price is forgotten." At NORCO we will never sacrifice quality in an effort to sell products at the cheapest price.







For more information, please contact me at ksiverts@norcoind.com